Alliance to Benefit Authors
A new alliance between two award-winning companies, DocUmeant Publishing (www.documeantpublishing.com) and EMSI Public Relations, aims to make sure authors aren’t left floundering on their own once their books are published, say pioneering businesswomen Ginger Marks and Marsha Friedman.
“This relationship streamlines the next step for my clients when my job as a publisher is complete,” says Marks, CEO of DocUmeant, who counts New York Times bestselling authors among her clients.
“One of the big missing pieces for authors is that few publishers offer them help market their books. And without marketing, no one knows about their book! Some authors have wasted tens of thousands of dollars on firms that ultimately did nothing for them,” she says.
Marks further offers that she partnered with EMSI because Friedman was a pioneer in the pay-for-performance publicity model. The approach ensures that authors get what they pay for, whether it’s exposure in publications, radio or TV interviews, or social media connections.
“I’ve worked with authors for more than 20 years, so I understand their needs,” says Friedman. “And I’m happy to partner with a publisher who publishes well-designed, quality books — books that my firm can be proud to represent.”
Marks and Friedman have a total of nearly a half century of experience in their industries.
About Ginger Marks
Ginger Marks owned and operated a multi-million dollar surgical facility for 23 years. A division of Calomar, LLC, DocUmeant Publishing was selected for the 2012 New York Award in the Publishing Consultants & Services category by the U.S. Commerce Association (USCA). Through her ability as a published author and business owner, she has helped realize the efforts of her diverse clientele, which includes authors, business owners and students. Marks was named as the Covinginton’s Who’s Who Executive of the Year for 2013.
About Marsha Friedman
Marsha Friedman is a 23-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to authors, corporations, entertainers and professional firms. Marsha is the author of Celebritize Yourself and she can also be heard weekly on her Blog Talk Radio Show, EMSI’s PR Insider every Thursday at 3 p.m. EST. Follow her on Twitter: @marshafriedman.